Initiating e-learning
Luckin, R., Shurville, S and Browne, T. (2006), Initiating e-learning by stealth, participation and consultation in a late majority institution. Journal of Organisational Transformation and Social Change 3: 3, pp. 317-332, doi: 10.1386/jots.3.3.317/1
- The extent to which opportunities afforded by e-learning are embraced by an institution can depend in large measure on whether it is perceived as enabling and transformative or as a major and disruptive distraction. 317
- We then present and contextualise Moore’s model of the technology adoption lifecycle (Moore, 1991). 317
- The contemporary UK higher educational environment and e-learning. In the UK, Hihger Education institutions can be divided into the new and the traditional universities. The new universities are mainly ex-polytechnics, which were transformed into universities by an act of parliament in 1992. 318
- Political realities of their organisations
- Moore’s technology adoption life cycle
- Innovators are technology champions who actively sponsor and adopt emerging technologies
- Early adopters are not technology champions per se, yet they will pragmatically adopt emerging technologies to gain competitive advantage
- Early majority is risk averse, yet understands the advantages of adopting tested technologies.
- Late majority dislikes discontinuous innovations and believes in tradition rather than progress.
- Traditionalist rarely adopt new technologies. 319
- Initiating e-learning by participation and consultation. This group used participatory design methods and a socio-cultural grounding (Vygotsky).
- The embedding Learning Technologies Institutionally (ELTI) audit tools developed by JISC were used to assess the e-learning readiness of the organisation. 325
- The goals of a lecture is to inform by means of presentation, interaction, Q&A and feedback (Table 1) 326
- Consulting with the wider user community
- Collaborative drafting of an institutional e-strategy
Further Reading
- Moore (1991). Crossing the Chasm: Marketing and Selling Technology products to Mainstream Customers.